Portfolio

My strengths and my passion lie in the intersection of marketing and technology. I love developing strategic plans, managing the creative process and enforcing branding guidelines. I’m an Excel geek and a grammar snob. I write and copy edit marketing content, and take complex information and translate it into effective copy. I develop new processes and create efficiencies; I’m a problem solver and I bring order out of chaos. And I love learning new marketing platforms and software, such as:
• HTML and CMS (WordPress, Sitefinity)
• Marketing automation (Eloqua, Pardot)
• CRM (Salesforce, ACT, SAP)
• Google Ads
• Adobe Creative Cloud


Strategy & Research

CBSS Marketing Plan (2020)

2019 CBSS Awareness Research (2019)

CBSS Buyer Personas (2018)

CBSS Creative Concept (Periscope, 2018)


TV & Radio

CBSS “Midtown Kitchen” TV Spot (Ghost Agency, 2020)

CBSS “Ashley” TV Spot (Ghost Agency, 2019)

CBSS “Sweet Rose” TV Spot (FCB, 2018)

CBSS “Results” Radio Spot (Chemistry, 2018)

CBSS “Profits” Radio Spot (Chemistry, 2018)


Print & DM

CBSS “Midtown Kitchen” Print Ad (Ghost Agency, 2020)

CBSS “Garage” Self-Mailer (Ghost Agency, 2020)

CBSS “Bert’s Bread” Print Ad (Periscope, 2017)

CBSS Print Ad

CBSS “Delivery” Ad Page (M. Troup, 2019)

CBSS OOH (Ghost Agency, 2019)

CBSS Billboard

Digital Media

CBSS Paid Social (Ghost, 2020)

CBSS Digital Placements (Ghost Agency, 2020)

CBSS Display Ads (Ghost Agency, 2018)

CBSS Digital Radio (Ghost Agency, 2018)


Email

CBSS 2020 Sales Email Template (FCB, 2020)

CBSS “Garage” Email (Ghost Agency, 2020)


Videos

CBSS “Bob” Explainer Video (2018)

BellSouth e-Centers Product Launch Video (Wide Open Pictures, 2000)

Daytona Beach Community College Customer Testimonial Video for BellSouth (MaxMedia, 2001)


Sales Tools

CBSS Tri-Fold Brochure (M. Troup, 2019)

CBSS Surveillance Promotional Offer (M. Troup, 2019)